In this issue…
SALES
• Is Your Value Proposition Valueless?
NEWS
• Research finds group brainstorming ineffective
• Study rebuts magazine engagement assumptions
• Are B2B websites chasing away customers?
TRENDS
• The big opportunity
TIPS
• Uncover new ways to grow your business
• Does your new product or service pass the simplicity test?
• Need to collect on a delinquent account?
• Persuade someone with a cup of coffee
• Help your staff retain what they learn
• Much more…
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