In this issue…
MARKETING
• Making the Most of Your Core Message
NEWS
• Paying too much for search ads?
• Good design, better sales
• Small firms unaware of available assistance
TRENDS
• Factoring gets a makeover
• Job hopping on the rise
TIPS
• How to improve a customer’s perceived experience
• Add power to your network with this idea
• Using case studies to their fullest potential
• Give praise immediately, but wait to criticize
• Do this when targeting large companies with direct mail
• Much more…
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