Archive for the 'Sales' Category

July 2006 issue

In this issue…

SALES

• Is Your Value Proposition Valueless?

NEWS

• Research finds group brainstorming ineffective
• Study rebuts magazine engagement assumptions
• Are B2B websites chasing away customers?

TRENDS

• The big opportunity

TIPS

• Uncover new ways to grow your business
• Does your new product or service pass the simplicity test?
• Need to collect on a delinquent account?
• Persuade someone with a cup of coffee
• Help your staff retain what they learn
• Much more…
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February 2006 issue

In this issue…

SALES

• Profiting Within the Customer Buying-Cycle

NEWS

• You really do get what you pay for
• Email marketing hits and misses
• SBA cuts will hurt small business

TRENDS

• Understanding the Boom-X market

TIPS

• Get new clients off to a strong start
• Dealing with a common problem in negotiations
• Find out how well your website is optimized for search engines
• Use “persona” marketing to develop marketing materials
• An easy way to get glowing customer testimonials
• Much more…




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