Archive for the 'Sales' Category

February 2007 issue


In this issue…

Sales
• Opening Closed Doors 

Trends
• Is it too early to advertise in new media? 

News
• Influencers easier to reach than once thought 
• Consumers favor ads with emotional content
• The demise of the annual bonus 

Tips
• Press releases pay off — even without the press
• Restarting a stalled negotiation
• Do this to better understand your target market  
• Are you unconsciously demotivating employees?
• The reason you may not be getting more referrals
• A little trick to boost your direct mail’s open-rate
• Much more… 

Read the full issue... (2950 words, estimated 11:48 mins reading time)

July 2006 issue

In this issue…

SALES

• Is Your Value Proposition Valueless?

NEWS

• Research finds group brainstorming ineffective
• Study rebuts magazine engagement assumptions
• Are B2B websites chasing away customers?

TRENDS

• The big opportunity

TIPS

• Uncover new ways to grow your business
• Does your new product or service pass the simplicity test?
• Need to collect on a delinquent account?
• Persuade someone with a cup of coffee
• Help your staff retain what they learn
• Much more…
_______________________________________________________________

Read the full issue... (3038 words, estimated 12:09 mins reading time)

February 2006 issue

In this issue…

SALES

• Profiting Within the Customer Buying-Cycle

NEWS

• You really do get what you pay for
• Email marketing hits and misses
• SBA cuts will hurt small business

TRENDS

• Understanding the Boom-X market

TIPS

• Get new clients off to a strong start
• Dealing with a common problem in negotiations
• Find out how well your website is optimized for search engines
• Use “persona” marketing to develop marketing materials
• An easy way to get glowing customer testimonials
• Much more…

Read the full issue... (2926 words, estimated 11:42 mins reading time)

Free Tips

Categories