Archive for the 'Marketing' Category

April 2006 issue

In this issue…

MARKETING

• Ubiquitous Marketing

NEWS

• Is technology reducing productivity?
• Pay-per-action ads ready for the big time

TRENDS

• America in 10 years
• Separating the rich from the ultra-rich

TIPS

• A simple way to boost email readership
• Make sure your employees know what matters most
• What to do when your regular buyer leaves their company
• Why newspaper advertising is still a good bet
• A great source for hiring qualified employees 
• Much more…
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March 2006 issue

In this issue…

MARKETING

• Making the Most of Your Core Message

NEWS

• Paying too much for search ads?
• Good design, better sales
• Small firms unaware of available assistance

TRENDS

• Factoring gets a makeover
• Job hopping on the rise

TIPS

• How to improve a customer’s perceived experience
• Add power to your network with this idea
• Using case studies to their fullest potential
• Give praise immediately, but wait to criticize
• Do this when targeting large companies with direct mail
• Much more…
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