http://www.smallbusinessreader.com The Small Business Reader is a fast-read report that summarizes the latest trends, news, tips and strategies for running a business more effectively. Tue, 01 Apr 2008 22:09:03 +0000 http://backend.userland.com/rss092 en In this issue... SALES • Is Your Value Proposition Valueless? NEWS • Research finds group brainstorming ineffective • Study rebuts magazine engagement assumptions • Are B2B websites chasing away customers? TRENDS • The big opportunity TIPS • Uncover new ways to grow your business • Does your new product or service pass the simplicity test? • Need to collect on a delinquent ... http://www.smallbusinessreader.com/pastissues/30 In this issue... MANAGEMENT • The Problem with Praise and Rewards NEWS • What impacts word-of-mouth marketing? • For better leads, aim low TRENDS • The end of cold calling? • Shunning good quality at a fair price  TIPS • The surprising source of your best referrals? • How to make an intangible product more tangible • Why now is the time ... http://www.smallbusinessreader.com/pastissues/29 In this issue... TIME MANAGEMENT • Work Smarter and Take More Time Off NEWS • B2B customer expectations revealed TRENDS • Revenge of the irate shopper • Direct mail response versus email  • Marketing to the new ‘metrospirituals’  TIPS • Make a hit with your A-list clients and prospects • What to do when an employee goofs up • Get free access ... http://www.smallbusinessreader.com/pastissues/28 In this issue... MARKETING • Ubiquitous Marketing NEWS • Is technology reducing productivity? • Pay-per-action ads ready for the big time TRENDS • America in 10 years • Separating the rich from the ultra-rich TIPS • A simple way to boost email readership • Make sure your employees know what matters most • What to do when your regular buyer leaves their ... http://www.smallbusinessreader.com/pastissues/27 In this issue... MARKETING • Making the Most of Your Core Message NEWS • Paying too much for search ads? • Good design, better sales • Small firms unaware of available assistance TRENDS • Factoring gets a makeover • Job hopping on the rise TIPS • How to improve a customer's perceived experience • Add power to your network with this idea • Using case studies to their fullest potential • Give praise immediately, ... http://www.smallbusinessreader.com/pastissues/15 In this issue... SALES • Profiting Within the Customer Buying-Cycle NEWS • You really do get what you pay for • Email marketing hits and misses • SBA cuts will hurt small business TRENDS • Understanding the Boom-X market TIPS • Get new clients off to a strong start • Dealing with a common problem in negotiations • Find out how well ... http://www.smallbusinessreader.com/pastissues/25